vCreative Expands Cloud Automation Integrations with WO Aurora and ZettaCloud

ATLANTA – April 17, 2026 –

New Cloud AutoDub Integrations Deliver Produced Audio Instantly into Leading Broadcast Automation Platforms, Eliminating Local Infrastructure, Manual Transfers and Delays. Removes up to 100% of manual audio transfer steps, accelerating speed-to-air and reducing operational risk.

vCreative, the leading provider of media workflow solutions trusted by over 9,000 stations and teams worldwide, today announced powerful new integrations with WideOrbit Aurora and, coming soon, RCS’s ZettaCloud, two of the most widely deployed broadcast automation systems in the industry. The integrations connect vCreative’s Cloud AutoDub technology directly to both platforms, enabling produced audio to flow automatically from production to playout — seamlessly, with no local server infrastructure required. As broadcasters accelerate cloud adoption and modernize legacy workflows, the need for fully automated, infrastructure-free audio delivery has become increasingly critical.

For stations already running vCreative alongside WideOrbit or Zetta, the integration eliminates the manual steps and local dependencies that have long separated and slowed down production from automation. Spots are automatically checked, processed, and delivered continuously — arriving in the automation system with the correct audio format, metadata, and companion files ready for air, without additional handling. This shift represents a significant step forward in how broadcasters manage audio workflows in a cloud-first environment.

“The industry is rapidly moving away from fragile, locally managed infrastructure toward scalable, cloud-based workflows. With Cloud AutoDub, we’re eliminating the friction between production and playout — giving broadcasters faster turnaround, greater reliability, and the ability to scale effortlessly across markets. This is a foundational step toward the fully automated, cloud-native future of broadcast operations.”

Mary DelGrande · CEO, vCreative

Cloud AutoDub moves AutoDub processing into a modern, cloud-native pipeline, replacing the fragile local server model with queue-driven, cloud-based automation that runs continuously. Because vCreative manages the pipeline, station IT teams are no longer burdened with managing hardware, patching systems, or troubleshooting failures associated with locally hosted servers.

For multi-market operators, the architecture delivers a particular advantage: standardized output and centralized control reduce the market-to-market variance that comes with station-by-station infrastructure. Groups running WideOrbit or Zetta across multiple markets can now achieve consistent, predictable delivery without the complexity of managing individual configurations at every location.

“There is no one-size-fits-all path to the cloud for broadcasters. As we continue to evolve ZettaCloud, integrations like vCreative’s Cloud AutoDub play an important role in removing manual steps and reducing operational friction between production and playout. This kind of cloud-native automation gives customers the flexibility, efficiency, and control they need to modernize workflows.”

Susan Larkin · President and CEO, RCS

“WO Aurora’s integration with vCreative’s Cloud Dub is WideOrbit’s latest initiative that supports the industry’s urgent need to eliminate the expense of installing and maintaining on-prem hardware solutions. WideOrbit and vCreative’s existing automation and traffic integrations have already saved our customers millions of dollars, and our integration with Cloud Dub is poised to further strengthen the financial position of our customers.”

William “Dub” Irvin · Managing Director & VP, Radio Automation, WideOrbit

Cloud AutoDub integration for WideOrbit Aurora is available now. RCS’s ZettaCloud is coming soon. Stations ready to streamline their audio workflows can enable the integration today by contacting their vCreative account representative or reaching out directly to mary@vcreativeinc.com.

About vCreative + PromoSuite

Trusted by over 9,000 stations and teams, vCreative and PromoSuite deliver industry-leading media workflow solutions that enable seamless collaboration across radio, TV, and digital. vCreative’s cloud-based platform streamlines content production, sales, traffic, trade management, and promotions — eliminating inefficiencies and helping teams work smarter from anywhere. As part of the vCreative ecosystem, PromoSuite brings more than 30 years of broadcast innovation, enhancing operational precision across live, syndicated, local, and multi-market workflows by connecting talent, traffic, programming, promotions, and email marketing to further expand audience engagement. Together, they power workflows for many of the industry’s most influential media companies, including Audacy, iHeart, TelevisaUnivision, Townsquare, Cumulus Media, Urban One, and Bell Media.

vcreativeinc.com · promosuite.com · mary@vcreativeinc.com

About RCS ZettaCloud

THE COMPLETE CLOUD-BASED PLAYOUT SOLUTION

With ZettaCloud, your entire station’s audio, playlists, and metadata are automatically uploaded to the cloud, allowing for easy and efficient control from anywhere, at any time.

ZettaCloud not only provides robust disaster recovery capabilities, it also serves as a full-scale, reliable playout solution that evolves with your programming needs. From routine broadcasting to live shows, spot handling, and emergency takeovers, ZettaCloud gives you the flexibility to operate seamlessly across multiple platforms, ensuring your station stays on air 24/7. Hundreds of stations are already using ZettaCloud live with millions of dollars in revenue being managed.

ZettaCloud has direct integration with third-party services. Today, you can choose services like sound processing and digital consoles. In the future, ZettaCloud will integrate with thousands of third-party services and devices, making it the most powerful audio-based platform in the world.

About WideOrbit Aurora

WO Aurora represents a new era for WideOrbit’s automation platform. Built on the belief that broadcasters deserve freedom, not constraints, WO Aurora supports cloud, on-premise, and hybrid hosting so you can deploy the system in the way that best fits your infrastructure. It also enables live broadcasting from anywhere, empowering talent to create at the speed of real life — not just from a studio. And with browser-based access, WO Aurora eliminates the hassle of desktop apps so it’s effortless to use from any device. It’s a flexible, mobile, accessible platform designed for the future of broadcasting.