Cox Media Group Takes Listener Engagement to New Levels with vPromotions
BABSON PARK, Fla., November 11, 2021— vCreative, a leading provider of media workflow solutions, announced today that Cox Media Group has completed its deployment of vPromotions, vCreative’s promotion, contest and event management software, expanding their long-term partnership.
As promotion and event strategies continue to evolve, broadcasters have seen a measurable upswing in social media use and digital engagement, giving radio stations new opportunities to reach audiences. vPromotions enables CMG to capture this demand while also saving time through more efficient and streamlined workflow.
Chris Eagan, Vice President, Audience & Operations of Cox Media states:“With vPromotions, not only are we able to manage promotions centrally, but we have broadened what we can offer to our advertisers and our audience. The ability to integrate Aptivada digital contests, social media and remote events into a single platform, as well as promote podcasts and other programming, was long overdue. vPromotions gave us a bridge to the future.”
As part of the vCreative technology suite, vPromotions provides flexible solutions for every operating model from traditional market-based teams to hub-and-spoke, regional, and corporate command and control for all promotions, event and contesting efforts across all media platforms. Its capabilities support both remote and on-premise environments with unique features that deliver unprecedented transparency, accountability and cost savings.
“We are thrilled with CMG’s decision to add vPromotions to its vCreative suite of products,” saidSusie Hedrick, vCreative’s CEO. “vCreative’s mission is, and has always been, to develop technology that helps our clients to grow and thrive. CMG’s decision to consolidate on our platform gives us confidence that we are achieving our goal.”
vCreative is the nation’s leading provider of media workflow solutions. Its cloud-based technology enables customers to thrive by eliminating errors and streamlining complex processes. It provides software products for radio, TV, network and digital media companies. vCreative helps to expand creative and promotional revenue by giving valuable time back to its users. vCreative serves more than 5,000 media clients including Audacy, Univision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more atvcreativeinc.com.
About Cox Media Group
Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. CMG provides valuable local content to diverse audiences in the communities in which it serves. The company’s operations include 33 market-leading television stations in 20 markets, 54 award-winning radio stations in 10 markets and numerous multi-platform streaming video and digital platforms. Cox Media Group’s portfolio includes affiliates of ABC, CBS, FOX, NBC, and MyNetworkTV, as well as several valuable independent stations. Additionally, Cox Media Group operates the National Advertising Platform business ofCoxReps; and offers a full suite of local and regional advertising services withLocal Solutions. For more information about Cox Media Group and its businesses, please visitwww.coxmediagroup.com.