Continued Collaboration to Deliver Marketing Innovation and Audience Engagement Solutions for Radio

ATLANTA – August 13, 2025 – DMR/Interactive and PromoSuite are proud to announce the extension of their 20-year strategic partnership, reinforcing a shared commitment to innovation and efficiency for radio stations across North America. The renewed agreement includes expanded collaboration, increased automation, and ongoing support for station-level activations that deliver measurable results that drive ratings and revenue.

Since 2005, the two companies have collaborated to create high-performing, listener-focused solutions. This extension continues their alignment across DMR/Interactive’s core marketing operations, including database activation and email marketing — all designed to identify and deepen relationships with the employed, heavy listener segment.

At its core, the partnership continues to deliver a customized, high-volume communication engine that powers multiple listener touchpoints for each client. It’s not just about sending emails, it’s about sustaining engagement, reinforcing brand loyalty, and enhancing relationships with the audience that influences measurable listening behavior. This strategic approach was important 20 years ago when launching this partnership, and it is even more critical in today’s environment, where attention is scarce and impact is everything.

Andrew Curran, President and CEO of DMR/Interactive, shared his enthusiasm, “This renewed partnership ensures we’ll continue to deliver the performance-driven results our clients count on.”This renewed partnership with PromoSuite ensures we’ll continue delivering performance-driven results — especially as our clients double down on heavy listener relationships to capitalize on Nielsen’s recent change extending PPM household participation to 36 months, a 50% increase from before.”

“For two decades, PromoSuite has been a trusted partner in helping us execute campaigns that connect clients with their most valuable listeners. Their responsiveness, flexibility, and commitment to excellence have made them an essential part of our success.”

Mary DelGrande, CEO of vCreative and PromoSuite, echoed the sentiment, “Extending our 20-year partnership with DMR/Interactive reflects a shared commitment to innovation and results. As radio evolves, our collaboration ensures stations have the tools to engage audiences with precision and impact. We’re proud to keep building the future of radio together.”

This unique configuration, powered by PromoSuite, provides a robust and flexible email marketing platform that integrates seamlessly with DMR/Interactive’s strategic marketing campaigns, allowing clients to benefit from precision-targeted outreach. Segmenting the data and personalizing the message rather than a one-size-fits-all approach helps foster a connection with the audience that drives daily cume. PromoSuite’s infrastructure enables rapid, scalable messaging that aligns with each client’s format, station voice, and campaign objectives, while the streamlined process ensures timely and consistent communication with the audience segments that matter most.

About vCreative + PromoSuite

Trusted by over 9,000 stations and teams, vCreative and PromoSuite provide industry-leading media workflow solutions, empowering seamless collaboration across radio, TV, and digital. vCreative’s cloud-based platform streamlines every aspect of content production, sales, traffic, trade management, and promotions, eliminating costly inefficiencies and enabling all departments to work smarter from anywhere. As part of the vCreative ecosystem, PromoSuite brings over 30 years of broadcast innovation, enhancing operational precision across live, syndicated, local, and multi-market workflows by connecting talent, traffic, programming, and promotions, plus email marketing to further expand listener engagement. Together, they support many of the industry's most influential media companies, including Audacy, iHeart, TelevisaUnivision, Townsquare, Cumulus Media, Urban One, and Bell Media. Learn more at www.vcreativeinc.com and www.promosuite.com.

About DMR/Interactive

DMR/Interactive is the leading strategic marketing partner with the broadcast industry. DMR/Interactive provides the radio industry with integrated marketing strategies that include precision-targeted, multi-contact personalized campaigns across mobile, digital, social, telephony, direct mail, e-mail, word-of-mouth, OTT and database marketing services. DMR/Interactive also provides data analytics and business intelligence services to clients. For more information, visit www.dmrinteractive.com.