ATLANTA – February 1, 2023 – vCreative, the leader in workflow software for the broadcast industry, announced today that Mary DelGrande has been promoted to the role of Chief Executive Officer. DelGrande, who has been with the company since November 2019, will oversee the company’s long-term growth strategy and operations.
Susie Hedrick, who joined vCreative four years ago and took the helm from founder Jinny Laderer, has accepted a leadership position at WideOrbit as President & Managing Director, Local Broadcast. Hedrick assisted vCreative’s transition to new ownership under Banyan Software and introduced software development disciplines that resulted in the release of several new products and strategic industry integrations over the past four years.
“I am proud of the vCreative team and what we have accomplished.” Hedrick emphasizes that “we continue to drive the values that have made vCreative an industry leader, advancing our products and keeping our customers and industry at the center of everything that we do. Mary is the perfect person to continue to deliver exceptional results and I am confident she is the right leader to continue vCreative’s legacy of innovation”.
DelGrande and the vCreative team will continue to drive a strong customer-first strategy that delivers on the core values of the company and the promise to work to solve industry challenges through innovative solutions and enhancements to current platforms, and in turn drive success for their customers and partners.
“I am honored to lead such a great team and humbled by the faith Susie and Jinny have placed in me,” adds DelGrande. “I am energized by the opportunities ahead for vCreative and I look forward to working with our team and partners to build on the tremendous growth and success we have achieved so far”.
Before joining vCreative, DelGrande was SVP of Sales for Premiere Radio Networks where she was responsible for selling programs, services, research, and digital technology brands to radio. In this role, she cultivated deep relationships with a focus on exponentially driving affiliate growth through group deal partnerships.
About vCreative
vCreative is the nation’s leading provider of media workflow solutions. Its cloud-based technology enables customers to thrive by eliminating errors and streamlining complex processes. It provides software solutions to radio, TV, network, and digital media companies. vCreative helps to expand creative and promotional revenue by giving valuable time back to its users. vCreative clients include: Audacy, TelevisaUnivision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more at vcreativeinc.com.